Overview

Varius Chronicles began as an in-house publishing initiative, a creative space designed to explore the intersection between storytelling, design, and mindfulness. The project aimed to unify our growing portfolio of over 120 book titles under a consistent and recognizable identity that could extend across Amazon and other publishing platforms.

Our Approach

We developed a cohesive brand identity that captured both the imaginative and calming nature of the collections. This included designing the logo, building a minimalist and SEO-optimized website, and establishing clear guidelines for book covers, typography, and color palettes. Each element was created to reflect the brand’s mission: to help readers reconnect with creativity and calm through art and storytelling.

Result

Varius Chronicles evolved into a complete publishing brand with strong visual and conceptual consistency across all products. While the website now serves primarily as an archive and showcase, the brand continues to perform on publishing platforms, generating steady book sales and maintaining a loyal reader base.